The true "mayor" of the CrushCity lineup from Rapala continues its victorious march. After insane success since its launch in 2023, this swimbait, developed in collaboration with bass fishing legend Jacob Wheeler, gets a strategic update. Now in play is a new size and palette that leaves no chance for any predator.

Here's why the updated The Mayor is exactly what your tackle box needs for the 2026 season:

"Goldilocks" Size: 3.5 Inches of Pure Efficiency

Anglers have long asked for this format, and Rapala answered perfectly. The new 3.5-inch size (8.9 cm) is a true "Goldilocks":

  • Versatility: It's not too big and not too small. This is the ideal size for hunting not only bass, but also walleye and coastal marine inhabitants.
  • Minnow Domination: The market is now dominated by "minnow" profiles, and this Mayor hits the bullseye, imitating the most common forage base.

Explosive Colors for Any Conditions

Six new vibrant colors have been added to the existing palette (now totaling 24!):

  1. Black Gold
  2. Fire Flame
  3. Green Perch
  4. Hot Firecracker
  5. Hot Flash
  6. Purpledescent (Purple pearlescent — the absolute hit of the season!)

Technological Edge of Smart Injection™

The Mayor is not just a piece of silicone. Thanks to Smart Injection Technology™, each lure has a perfect presentation:

  • Component Precision: Color, glitter, salt, and attractant are added exactly where needed for balance and appeal.
  • Play on "Minimums": The soft paddle tail starts working instantly even on the slowest retrieve and in icy water.
  • Signature Style: Tight action combined with delicate body rock is what makes big fish attack without hesitation.

Thoughtful Design for Easy Rigging

Rapala took care to make you spend less time on mounting:

  • Hook Slots: Special grooves on the belly and back help rig the lure perfectly straight.
  • Snag Protection: The top slot allows you to securely hide the hook point, making the lure suitable for fishing in grass and among snags.

Summary

The Mayor is a swimbait you can keep tied on your spinning rod all season. It helped Rapala pro-anglers earn over $1 million in tournaments, and now, with the new 3.5" size, it's ready to help you beat your own records.